Puma Shares Plunge After Unexpected Full-Year Loss Forecast and Tariff Impact
Puma shares took a significant hit as the German sportswear giant warned investors of a potential full-year loss, sending shockwaves through the stock market and unsettling investors and analysts alike. The brand, known globally for its athletic wear, is grappling with a difficult combination of weakening consumer demand, increasing U.S. tariffs, and ongoing currency challenges.
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