January 25: Nokian Tyres Eyes Romania Production for Birch-Bark Betula

Nokian Tyres Betula is a new concept tire that uses birch bark rubber from partner Reselo and could move into series production at the Oradea Romania plant. The zero-emission tire factory is backed by state aid and targets 6 million units by 2027. For Australian investors, this is a clear EU capacity rebuild with a sustainability edge. It may reduce raw material risk, support pricing power, and improve access to premium tires across EV and SUV segments in our market.