1797.HK East Buy Holding (HKSE) at HKD 23.06 ahead of Jan 28 earnings: key metrics to watch
East Buy Holding Limited (1797.HK stock) trades at HKD 23.06 as Hong Kong markets close ahead of its earnings release on 28 Jan 2026. The company shows thin near-term profit per share (EPS HKD 0.01) and a stretched price multiple (PE 2258.00). Volume was 7,630,000 shares and the 50-day average price is HKD 19.57, underscoring recent momentum into the report. In this earnings spotlight we break down what will move the stock, what the numbers imply for valuation, and where analysts and our models place the midterm outlook for 1797.HK stock.
Earnings preview for 1797.HK stock
East Buy reports results on 28 Jan 2026; investors will watch revenue mix and guidance. Management previously flagged modest margins at the group level, and the company’s last EPS was HKD 0.01. Analysts expect the print to clarify demand across College, K12 and Pre-school segments and the cadence of marketing spend.
One clear market trigger is guidance on enrolment and ARPU. If revenue beats consensus while operating leverage improves, the stock could re-rate from its 50-day average HKD 19.57 to recent levels. Negative surprises on enrolments or higher SG&A would likely pressure the share price.
Financials and valuation analysis for 1797.HK stock
The balance sheet looks conservative: cash per share HKD 4.64 and a current ratio 6.03, indicating liquidity cushion. Book value per share is HKD 4.73, producing a price-to-book of 4.26 at today’s price. That gap signals the market prices growth or intangible value into 1797.HK stock.
Profitability metrics are weak: trailing net margin is 0.13% and return on equity is 0.11%. Price-to-sales sits at 4.84. Those ratios explain why the reported PE is unusually high. Investors should weigh balance-sheet strength against low operating margins when valuing the shares.
Technical and trading signals for 1797.HK stock
On technicals, the stock closed at HKD 23.06 with RSI 56.95, suggesting neutral momentum. MACD histogram is positive at 0.23, though ADX at 18.91 indicates no strong trend. Volume today was 7,630,000 versus average 9,523,753, showing below-average liquidity.
Short-term support lies near the day low HKD 22.42 and the 50-day mean HKD 19.57. A clear break above HKD 25.00 would signal stronger recovery. Traders should monitor post-earnings volatility; implied moves could exceed recent ATR of 0.85 HKD.
Meyka AI grade and model forecast for 1797.HK stock
Meyka AI rates 1797.HK with a score out of 100: 60.16 (B, HOLD). This grade factors in S&P 500 and sector comparisons, financial growth, key metrics, forecasts, analyst consensus and fundamentals.
Meyka AI’s forecast model projects a yearly target of HKD 13.20. Versus the current price HKD 23.06, that implies an -42.74% downside to the 12-month model projection. Forecasts are model-based projections and not guarantees. For shorter windows the model shows a quarterly projection HKD 19.28 and monthly HKD 19.36, reflecting potential near-term mean reversion.
Price targets, scenarios and sector context for 1797.HK stock
Scenario targets based on Meyka scenarios: Bear HKD 10.12 (52-week low), Base HKD 19.28 (quarterly forecast), Bull HKD 35.00 (recovery scenario with margin expansion). These targets align to revenue outlook and multiple compression/expansion across scenarios.
East Buy sits in a mixed Industrials/Services pocket within Hong Kong markets where sector peers show higher average ROE. Compare the company’s PB 4.26 to sector medians when weighing upside. Structural risks in China education policy and demand cycles remain relevant for valuation.
Risks and near-term catalysts for 1797.HK stock
Key downside risks include weak enrolment trends, margin pressure from marketing spend, and regulatory or policy shocks in China’s education sector. Operating profit margin was negative on some trailing measures and effective tax rates have varied.
Catalysts that could re-rate the stock are better-than-expected earnings, clearer upward guidance on student numbers, and evidence of sustainable margin recovery. Watch management commentary on customer acquisition costs and ARPU closely during the release.
Final Thoughts
Key takeaways for 1797.HK stock: East Buy closed the Hong Kong session at HKD 23.06 heading into the 28 Jan 2026 earnings report. Liquidity and a strong cash buffer are positives — cash per share HKD 4.64 and current ratio 6.03 — but margins are thin and valuation metrics are stretched with PE 2258.00 and PB 4.26. Meyka AI’s forecast model projects a yearly level of HKD 13.20, implying -42.74% from today’s price; shorter-term model outputs sit near HKD 19.28 quarterly. Our scenario band gives a base target of HKD 19.28, a bear case near HKD 10.12, and a bull case near HKD 35.00. Investors should treat the upcoming report as a volatility event: positive operational beats and clearer guidance can validate higher multiples, while revenue or margin weakness would likely drive re-rating. For more detail on filings and company updates visit the East Buy investor site East Buy IR and our Meyka stock page for live coverage Meyka 1797.HK. Forecasts are model-based projections and not guarantees.
FAQs
When does East Buy report earnings and why does it matter for 1797.HK stock?
East Buy reports on 28 Jan 2026. The earnings release matters because revenue mix, enrolment trends and guidance will drive near-term stock moves for 1797.HK stock and influence valuation and analyst forecasts.
What is Meyka AI’s forecast for 1797.HK stock and how should I use it?
Meyka AI’s forecast model projects a yearly level HKD 13.20, and a quarterly HKD 19.28. Use these as model-based reference points; they are projections, not guarantees, and should complement your own research on 1797.HK stock.
What are the main valuation metrics to watch for 1797.HK stock after earnings?
Key metrics: EPS HKD 0.01, PE 2258.00, PB 4.26, cash per share HKD 4.64, and net margin around 0.13%. Changes in these ratios after earnings will drive re-rating for 1797.HK stock.
Disclaimer:
Stock markets involve risks. This content is for informational purposes only. Past performance does not guarantee future results. Meyka AI PTY LTD provides market analysis and data insights, not financial advice. Always conduct your own research and consider consulting a licensed financial advisor.
