Shares jump 28.03% After Hours: PUM.DE PUMA SE XETRA 27 Jan 2026, outlook
Shares of PUMA SE (PUM.DE) climbed 28.03% in after-hours trading to €23.69 on 27 Jan 2026 after news of Anta Sports buying a large stake. PUM.DE stock saw volume of 6,376,469 versus an average of 1,093,083, driving a relative surge in activity on XETRA in Germany. The move followed reports that Anta will pay about €1.50 billion for a 29.06% stake in Puma, a development that traders priced rapidly. We examine the trading, fundamentals, technicals, Meyka AI grading, and what the news means for short-term and 12‑month outlooks
PUM.DE stock: Price action and news drivers
The key driver for PUM.DE stock today was Anta Sports’ announced purchase of a 29.06% stake from Artémis. PUMA opened at €25.98, hit a day low of €21.72 and a day high of €26.21 before settling at €23.69 after hours. Volume spiked to 6,376,469, a relative volume of 3.29, reflecting heavy institutional interest. The Anta transaction was covered by major outlets, including CNBC and The Wall Street Journal, and traders moved quickly to reprice the stock based on potential strategic support and distribution synergies source source
PUM.DE stock: Trading activity and technicals
Technicals show momentum behind the move. RSI sits at 66.40, MACD is positive with MACD 0.98 and signal 0.91, and ADX reads 34.68, indicating a strong trend. Bollinger Bands span €19.95 to €24.37 and ATR is €1.05, so the jump pushed price toward the upper band. Short-term indicators (CCI 189.48 and MFI 71.14) flag overheating, so traders should expect intraday volatility. The stock traded above its 50‑day average of €20.72 and 200‑day average of €20.98, a bullish sign for momentum traders.
PUM.DE stock: Fundamentals and valuation snapshot
PUMA SE trades on XETRA with a market cap of €3.18 billion and trailing EPS of -1.92, producing a negative P/E of -11.27. Price‑to‑sales is 0.39 and price‑to‑book is 1.55, suggesting the market values PUMA below historical premium peers. Debt to equity is 1.31, interest coverage is weak at 0.59, and net margin is -3.44%. The company pays a dividend per share of €0.61, yielding about 2.82%, but profitability and cash flow metrics remain the main valuation constraints.
PUM.DE stock: Meyka AI grade and analyst context
Meyka AI rates PUM.DE with a score out of 100: 61.51 | Grade: B | Suggestion: HOLD. This grade factors in S&P 500 benchmark comparison, sector performance, financial growth, key metrics, and analyst consensus. The composite grade balances the positive sentiment from the Anta deal and improved trading momentum against weak profitability and elevated leverage. Third‑party scorecards had mixed reads; some models flagged Puma’s distressed earnings but valued the brand asset opportunity created by a strategic partner.
PUM.DE stock: Forecasts, price targets and scenario planning
Meyka AI’s forecast model projects a monthly price of €17.63 and a yearly price of €7.05; these model outputs imply a short‑term downside of -25.58% and a 12‑month downside of -70.26% versus the current €23.69. Forecasts are model‑based projections and not guarantees. Scenario price targets for traders: conservative €20.00 (down -15.58%), base €30.00 (up +26.65%), bullish €35.00 (up +47.75%). Use stop limits given high implied volatility.
PUM.DE stock: Risks, catalysts and sector context
Key catalysts include regulatory approvals for Anta’s stake, execution of Puma’s reset plan under CEO Arthur Hoeld, and potential distribution benefits in Greater China. Primary risks are continued loss‑making operations, weak interest coverage, and integration or governance friction with a new large shareholder. The consumer cyclical apparel sector shows modest YTD weakness, and Puma’s recovery depends on market share gains in China and North America. Keep an eye on the next earnings date (announced 26 Feb 2026) for a firm update
Final Thoughts
PUM.DE stock moved sharply in after‑hours trading after Anta’s purchase of a 29.06% stake. The market repriced the shares to €23.69, up 28.03%, driven by volume of 6,376,469 and tangible strategic upside for Puma’s global footprint. Fundamentals remain mixed: negative EPS -1.92, weak interest coverage 0.59, but reasonable valuation ratios such as P/S 0.39 and P/B 1.55. Meyka AI rates PUM.DE 61.51/100 (B, HOLD) reflecting the split between near‑term upside from the Anta tie and persistent profitability risk. For traders, technical momentum favors more gains, but overbought indicators counsel discipline. Meyka AI’s forecast model projects monthly €17.63 and yearly €7.05, implying downside scenarios; these model projections are not guarantees. Scenario price targets: conservative €20.00, base €30.00, bullish €35.00. We recommend monitoring regulatory updates, the 2026 earnings release, and changes in trading volume. For a quick market reference visit our PUMA page on Meyka AI for live updates and signals: Meyka PUM.DE
FAQs
Why did PUM.DE stock spike after hours on 27 Jan 2026?
PUM.DE stock rose after Anta Sports announced a €1.50 billion purchase of a 29.06% stake from Artémis. The market priced potential distribution synergies and strategic support, sending volume to 6,376,469 and lifting the price to €23.69
What is Meyka AI’s grade for PUM.DE stock and what does it mean?
Meyka AI rates PUM.DE 61.51/100 (B) with a HOLD suggestion. The grade blends sector comparison, financial growth, key metrics, and forecasts. It highlights upside from Anta but flags weak profitability and leverage
What short‑term and 12‑month forecasts exist for PUM.DE stock?
Meyka AI’s model projects monthly €17.63 (implied -25.58% vs €23.69) and yearly €7.05 (implied -70.26%). These are model outputs, not guarantees. Use scenario targets of €20.00, €30.00, and €35.00
What key risks should investors watch for PUM.DE stock?
Watch Puma’s next earnings, regulatory approval of Anta’s stake, integration or governance issues, weak interest coverage (0.59), and continued loss‑making margins. These factors can reverse short‑term gains quickly
Disclaimer:
Stock markets involve risks. This content is for informational purposes only. Past performance does not guarantee future results. Meyka AI PTY LTD provides market analysis and data insights, not financial advice. Always conduct your own research and consider consulting a licensed financial advisor.
