SCMN.SW Stock Today: January 28 Price Hike Plan Lifts Shares to 2000 High
Swisscom price increase headlines are driving fresh interest in the stock. On 28 January, shares jumped about 3.3% to CHF 625.50, the highest level since 2000, after the company outlined higher monthly fees from April 2026. We explain what changes, how ARPU and churn could shift, and what this means for Swisscom stock. We also flag key valuation markers, the next earnings date, and what to watch into 2026.
Why the announced hikes matter for investors
Swisscom will raise monthly prices by CHF 1.90 for internet and mobile, and CHF 0.90 for TV and landline. Customers can cancel early without fees. Management cites pressure on per user revenues. Local reports confirm the Swisscom price increase and its scope for private customers. See details from SRF’s coverage of the move: Teurere Privatkundenabos.
The change adds CHF 22.80 per year per internet or mobile line and CHF 10.80 per year per TV or landline. That supports ARPU and churn trade offs, with management aiming for net revenue gains in the low tens of millions of francs annually. The Swisscom price increase could land unevenly across bundles, so mix and customer exits will drive the outcome.
Market reaction and valuation check
Investors welcomed the Swisscom price increase. On 28 January, the stock rose roughly 3.3% to CHF 625.50, a level last seen in 2000, before easing later. Ticker SCMN.SW now trades near prior resistance, with sentiment supported by clearer monetisation. Near term, we look for follow through on volume and management commentary to sustain the move.
On trailing figures, Swisscom trades around 26.1x earnings (EPS CHF 24.10) with a 3.49% dividend yield and CHF 22.00 per share payout, implying a high 91% payout ratio. Market cap stands near CHF 32.6 billion. The Swisscom price increase aids cash flow, but leverage (debt to equity about 1.37) and a low current ratio mean balance sheet discipline still matters.
Risks: churn, regulation, and competition
Customers can cancel contracts early, and some already consider switching, according to reader feedback compiled by Blick: Swisscom-Preise ziehen an – Leser erwägen einen Wechsel. The Swisscom price increase may lift gross adds to rivals if value perception weakens. We will track ARPU and churn disclosures to gauge net effects across broadband, mobile, and TV bundles.
Price moves in Swiss telecoms often face public scrutiny. While the Swisscom price increase targets modest amounts, investor risk sits in potential policy commentary or service quality obligations. Competition from other national players could sharpen introductory offers. Sustained network quality and clear communication of added value will be key to defend share and limit churn.
What to watch next
Management reports on 12 February 2026. We expect guidance on the April 2026 price hike, quantified ARPU impact, and early churn signals. Investors should watch commentary on customer compensation, loyalty programmes, and any changes to dividend policy. Execution updates on IT and network investments will signal how lasting the Swisscom price increase benefits will be.
Our stock grade is B (66.3) with a Hold stance. The Swisscom price increase supports earnings visibility, but valuation is full and the payout ratio is high. We like the defensive cash profile of Swisscom stock, yet we want proof that ARPU gains outpace churn. We would reassess after earnings and initial customer response data.
Final Thoughts
For CH investors, the Swisscom price increase offers a clear, measurable way to lift ARPU in 2026. The stock reaction shows confidence that modest monthly changes can add up, but the path depends on churn, customer sentiment, and service quality. Before adding exposure, we would review the 12 February results for quantified impacts, monitor retention tactics, and stress test dividends against cash flow. A disciplined approach is to hold core positions, track early indicators from April, and look for pullbacks or stronger guidance to improve risk reward. Patience and data will guide the next move.
FAQs
What exactly changes with Swisscom’s April 2026 price hike?
From 1 April 2026, monthly fees rise by CHF 1.90 for internet and mobile, and CHF 0.90 for TV and landline. Customers may cancel early without penalties. The move targets declining per user revenues and aims to support cash flow while preserving network investment and service quality.
How could the Swisscom price increase affect earnings and dividends?
Each CHF 1.90 monthly lift adds CHF 22.80 per line per year, and CHF 0.90 adds CHF 10.80. Management expects net gains in the low tens of millions of francs, subject to churn. Higher cash flow supports the 3.49% yield, but the 91% payout ratio leaves limited buffer if churn rises.
Is Swisscom stock a buy after the jump to a two decade high?
After a quick move to about CHF 625.50, the risk reward looks balanced. Valuation near 26x earnings prices in successful execution. We view it as a Hold until management quantifies churn and ARPU effects in February, and we see stable trends through the first months after implementation.
What should investors monitor ahead of 1 April 2026?
Watch the 12 February results for guidance on ARPU and churn. Track customer feedback, retention offers, and any policy commentary. Also review capex plans, leverage, and dividend policy to confirm that the Swisscom price increase flows through to free cash flow without pressuring service quality.
Disclaimer:
The content shared by Meyka AI PTY LTD is solely for research and informational purposes. Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.
