Adidas Warns of $231 Million Tariff Impact on H2 Costs

Adidas Faces Tariff Pressure in the Second Half of 2025

Adidas, one of the world’s leading sportswear giants, has issued a sharp warning regarding a significant $231 million tariff-related cost it expects to bear in the second half of the year. As global trade tensions rise and U.S. import duties tighten, particularly on goods from China, Adidas is facing new financial challenges that may affect pricing, margins, and strategic planning.