Why did searches for Audrey Hepburn Meghan Markle spike?

A new promo photo for the As Ever brand drew social media backlash, with some viewers saying the look echoed Audrey Hepburn. Coverage amplified the comparisons, pushing more people to search and share. When criticism concentrates in a short window, it drives curiosity, media pickup, and higher keyword interest.

Has the As Ever Valentine’s Day collection sold out?

No. UK press reports say the Valentine’s Day collection has not sold out, pointing to softer early demand versus typical drop‑day surges. For investors, this suggests conversion drag amid negative conversation and indicates the brand may need fresh creative, influencer support, or promotions to lift sell‑through.

Could UK regulators act over the promo photo?

Possibly, but only if rules are broken. The ASA focuses on the CAP Code: clear labelling of ads, no misleading claims, and responsible targeting. Style inspiration itself is not usually an issue. Investors should simply watch for complaints or rulings that might force edits, removals, or clearer disclosures.

What should investors in GB track next?

Monitor search interest, sentiment ratios, and affiliate traffic. Check product availability by size, discount depth, and return rates for the Valentine’s Day collection. Watch partner placements and creator posts for creative changes. If sentiment stabilises and sell‑through improves without heavy promos, brand equity risk likely recedes.

Law and Government

February 01: Meghan ‘Audrey Hepburn’ Photo Backlash Tests As Ever

ByHuzaifa Zahoor February 1, 2026February 1, 2026

Audrey Hepburn Meghan Markle searches spiked after critics said a new As Ever brand promo photo echoed Hepburn’s style. For GB investors tracking celebrity-led consumer brands, this matters. Social media backlash can cut conversion, slow sell‑through, and chill partnerships. Early chatter suggests the Valentine’s Day collection is not sold out, pointing to softer demand signals. We outline sentiment drivers, UK regulatory considerations, and what to monitor next so we can judge near‑term revenue risk and longer‑term brand equity effects with clarity.