Is JonBenet Ramsey in the Epstein files?

No. John Ramsey said the viral TikTok claim is false and AI-generated. US outlets reported there is no evidence she appears in those records. The episode illustrates how quickly a hoax can spread and why clear reporting and rapid takedowns matter for platforms and advertisers.

What is an AI deepfake and why does it matter here?

An AI deepfake is synthetic media that makes people appear to say or do things they did not. In this case, it appears to have fueled a false link between names and the Epstein files. Such clips harm trust, risk user safety, and raise brand safety concerns on social apps.

How could the UK Online Safety Act affect platforms?

Platforms must assess risks, reduce illegal content, and protect children. While misinformation is not automatically illegal, deceptive or abusive AI content can trigger duties. Ofcom can require evidence of effective systems, including faster removals, better labels, user controls, and transparent reporting about detection and appeals performance.

What should UK advertisers do after this hoax?

Tighten brand-safety settings, enable stricter inventory filters, and review blocklists. Ask for reporting on AI deepfake detection, adjacency incidents, and takedown times. Consider third-party verification and test provenance labels. Prioritise partners that share clear risk assessments and show improving harmful-view metrics over time.

Law and Government

February 03: JonBenet Ramsey-Epstein Hoax Puts AI Moderation in Focus

ByDanny Kontos February 4, 2026February 4, 2026

The viral JonBenet Ramsey Epstein files hoax on TikTok has renewed focus on AI deepfake misinformation and platform safety. John Ramsey has rejected the claim and called the video AI-generated, but the speed of spread matters for UK policy and ad risk. For GB investors, this episode raises questions about moderation costs, enforcement timelines, and brand safety exposure across social apps and AI tools. We outline what the news means, how UK rules apply, and the KPIs to track next.