Why is El Chapo trending in Canada today?

Searches jumped after Emma Coronel backed a candidate in a Durango beauty pageant via Instagram. Media coverage of the post moved quickly into English feeds, drawing new interest in El Chapo and related stories. The cross-border attention created a short traffic surge for Canadian audiences.

Who is Emma Coronel and what did she post?

Emma Coronel, the wife of El Chapo, used Instagram to support a young woman from her hometown tied to a Durango beauty pageant. The supportive message and follow-on coverage sparked fresh clicks and discussion, pushing the topic back into trending sections across platforms.

How does this affect Canadian ad-supported media?

Crime-linked topics can raise brand safety filters that lower premium demand. Publishers may get more pageviews but see softer CPMs. Outlets that tag content, place stories in safer sections, and use neutral headlines often keep better monetization while meeting audience interest.

What should investors watch over the next few days?

Track search volume, social video metrics, and revenue per thousand impressions on Canada traffic. If engagement and RPMs hold, expect a modest lift for diversified publishers. If ad fill weakens, look for shifts toward explainers or policy coverage to maintain readers and revenue.

Law and Government

February 08: El Chapo Trend Jumps as Emma Coronel Spurs Pageant Buzz

ByHuzaifa Zahoor February 9, 2026February 9, 2026

Search interest in El Chapo is spiking on February 8 after Emma Coronel used Instagram to back a candidate in a Durango beauty pageant. The post drew fresh coverage and online chatter, pushing the name into Canada’s trending lists. For investors, this shows how crime-and-justice stories can swing traffic and ads in hours. We look at what the surge means for Canadian publishers, ad networks, and platforms that depend on engagement and brand-safe content to protect revenue.