Why did Under Armour stock rise today?

Shares reacted to an adjusted profit surprise and a lift in FY2025/26 EPS guidance to $0.10–$0.11, plus a narrowed revenue outlook. Investors view these as signs the turnaround is taking hold. Momentum is strong, though tariff and margin pressures remain. Short-term moves can be volatile around news.

How do tariff headwinds affect UAA earnings?

Management flagged about $100 million in tariff costs and guided to a roughly 1.9 percentage point gross‑margin decline. That pressure can offset pricing and mix gains, limiting EPS upside. If input costs ease or sourcing shifts help, the drag could shrink. Execution and channel health remain critical.

Is Under Armour stock cheap right now?

On earnings it is not, since EPS is negative. On sales and book value it screens reasonable, with price-to-sales near 0.68 and price-to-book around 2.33. The trade-off is weak free cash flow and leverage. Investors should weigh margin recovery odds against these risks before deciding.

When are the next UAA earnings and what should I watch?

The next UAA earnings are set for 12 May 2026. Focus on gross margin versus the guided 1.9 percentage point decline, SG&A control, inventory turns, and any change to the revenue outlook. Guidance credibility and demand in Europe will likely shape the next leg for the shares.

Global Market Insights

UAA Stock Today: February 10 — Guidance Raised Despite Tariff Drag

ByHuzaifa Zahoor February 10, 2026February 10, 2026

Under Armour stock is back in focus after an adjusted profit surprise and a lift in FY2025/26 EPS guidance to $0.10–$0.11. Management also narrowed its revenue outlook, a sign the turnaround under CEO Kevin Plank is gaining traction. Tariff headwinds near $100 million and an expected 1.9 percentage point gross‑margin decline still weigh on the path ahead. With NYSE: UAA recently at $7.86 and momentum improving, we explain what matters next for German investors, from margins to technicals and timing.