Why did Apple China iPhone sales rebound in the December quarter?

Aggressive pricing, iPhone 17 subsidies, and tighter retail execution pulled upgrades forward. Fresh colors and targeted marketing improved visibility, while better trade-in values lowered effective ownership costs. Together these levers revived demand and lifted Greater China revenue to $25.53B, with services attach helping support margins despite promotional intensity.

How do iPhone 17 subsidies affect margins and growth?

Subsidies compress unit margins, but they can drive higher volume, expand the installed base, and increase services revenue over time. If attach rates rise, total customer lifetime value improves. The net effect depends on promo duration, product mix, and channel funding. Sustained scale can offset near-term pressure, supporting earnings resilience.

Is AAPL attractive for Swiss investors after the China rebound?

It can be, if China momentum endures and services help margins. Evaluate valuation, position size, and USD-CHF exposure. Consider whether to hold directly or via CHF-hedged vehicles. Watch Apple China iPhone sales, Greater China revenue, and market share to confirm durability before adding on weakness near key moving averages.

What should investors watch next to gauge durability in China?

Track sell-through vs sell-in, promotion intensity, delivery lead times, and competitor flagship launches. Watch Apple market share China updates and any changes to iPhone 17 subsidies. On results day, focus on Greater China revenue, services attach, and guidance color. Steady trends across these metrics signal healthier, repeatable demand.

Global Market Insights

AAPL Stock Today: China iPhone rebound drives $25.5B Q1 sales — February 10

ByDanny Kontos February 11, 2026February 11, 2026

Apple China iPhone sales surged in the December quarter, lifting Greater China revenue to $25.53B as subsidies and sharp pricing fueled upgrades. For Swiss investors on February 10, this momentum matters for AAPL growth, margins, and share trends. With results reported in USD, CHF-based investors should also consider currency effects. Below we outline demand drivers, competitive shifts, and how today’s setup could shape near-term performance, valuation signals, and portfolio decisions for a CHF-based investor base.