What changed in the SHOP analyst rating on Feb 10, 2026?

On Feb 10, 2026 ATB Capital upgraded Shopify from Sector Perform to Outperform. The public note did not include a new SHOP price target and the change serves as a positive outlook signal rather than a guaranteed price move.

How should investors interpret the SHOP analyst rating upgrade?

An upgrade to Outperform means ATB expects Shopify to beat peers over the analyst’s horizon. Investors should treat it as one input, check for follow-up price targets, and compare it with company fundamentals and other analyst views.

Did the ATB upgrade include a SHOP price target?

No. The ATB Capital alert published on Feb 10, 2026 did not list a SHOP price target in the public note, so investors should await model updates or other broker notes for target changes.

How does this SHOP analyst rating fit Meyka AI’s view?

Meyka AI notes the upgrade as constructive but isolated. Meyka AI rates SHOP with a grade of A, which factors in benchmark and sector performance, financial growth, key metrics, and analyst consensus.

Analyst Ratings

ATB Capital upgrades SHOP (Shopify Inc.) to Outperform on Feb 10, 2026

ByHuzaifa Zahoor February 11, 2026February 11, 2026

ATB Capital upgraded Shopify Inc. (SHOP) from Sector Perform to Outperform on Feb 10, 2026, the single rating change reported this week and the headline for the SHOP analyst rating. The upgrade, issued at 09:56 AM ET, did not include a new price target in the public alert, and came as the stock shows a -7.69% (-$9.86) move since the last note. This SHOP analyst rating change is notable because ATB Capital shifted stance from neutral to positive, which can alter short-term flows into the name and refresh analyst debate about growth vs. margin tradeoffs.