Who is Trevor Bowen and why was he fired?

Trevor Bowen is a former Ray White Victoria agent who was recorded in a heated exchange with a Cheltenham resident. After the video went viral, Ray White ended his employment. The company moved quickly to protect community trust, respond to public concern, and reinforce its behaviour standards across local franchise offices.

What rules govern agent behaviour in Victoria?

Victorian real estate agents must comply with the Estate Agents Act 1980 (Vic) and Consumer Affairs Victoria guidance. Many offices also follow the REIV Code and internal conduct policies. These set expectations for respectful dealings, dispute handling, and record-keeping. Breaches can bring internal discipline, reputational harm, and, in serious cases, regulatory consequences.

How can one incident affect brand reputation risk?

A viral incident can fuel negative reviews, reduce referrals, and slow listing pipelines. Franchises face pressure to prove strong oversight and fast complaint resolution. If confidence falls, offices may raise spending on training and community engagement to repair trust, which can weigh on margins until ratings, inquiries, and word-of-mouth improve.

What should vendors and landlords watch now?

Watch whether Ray White Cheltenham and nearby offices publish clear conduct updates, improve complaint channels, and maintain prompt communication. Look for steady or rising Google ratings, stable staff rosters, and normal listing volumes. Ask about training, supervision, and escalation steps. These signs show whether service quality and trust are being restored.

Law and Government

February 13: Trevor Bowen Fired by Ray White After Viral Tirade

ByDanny Kontos February 13, 2026

Trevor Bowen was fired by Ray White Victoria on February 13 after a recorded confrontation with a Cheltenham resident went viral. The incident spotlights real estate conduct, complaint handling, and brand reputation risk in Australia. For buyers, sellers, landlords, and investors, the case shows how one agent’s actions can strain trust, reduce lead flow, and pressure franchise partners. We explain what happened, the legal standards at play, and the key signals to monitor across the Victorian real estate sector.