What is Greene King planning for 2026?

The company plans to open 30 additional franchised pubs in 2026 after surpassing 100 franchise sites. The rollout focuses on Wales and the South West, supported by active recruitment. For investors, this signals confidence in the model, steady local demand, and a pipeline that may support improved cash generation across the network.

What does this mean for suppliers and landlords?

Suppliers may see steadier orders for draught beer, cider, soft drinks, and food ranges as formats standardise. Landlords could benefit from demand for well-situated properties with outdoor space or strong frontage. Turnover-linked terms may align incentives, while brand-backed operators often provide consistent trading and reduced vacancy risk over time.

Is Greene King publicly listed?

No. Greene King operates as a private company, so investors cannot buy its shares on a public exchange. However, the expansion can still inform views on the broader UK pub sector, beverage suppliers, and hospitality property owners that are publicly traded and sensitive to on-trade momentum.

How can investors track progress in 2025-2026?

Monitor announced openings versus plan, franchise recruitment activity, and like-for-like sales updates shared in media or company statements. Watch customer reviews, staff retention, and supply reliability as execution markers. Regional performance in Wales and the South West will help show how fast new sites reach stable weekly sales.

Global Market Insights

Greene King February 15: 30 New UK Franchise Pubs Planned for 2026

ByDanny Kontos February 15, 2026February 15, 2026

Greene King plans to add 30 franchised pubs in 2026 after surpassing 100 franchise sites, signalling strong confidence in the Greene King franchise model. The UK pub expansion targets Wales and the South West, backed by active recruitment to support openings. For UK investors, this points to improving on-trade demand and steady site economics. We explain what Wales pub openings mean for operators, beverage suppliers, and landlords, and how to track progress over the next year.