Why could a Ted Bundy documentary affect CTV ad spending?

High-interest true crime increases session length and completion rates. That creates more midroll inventory and better-quality impressions, which brands value. It also drives new trials and app engagement that feed future ad demand. Together, these effects can lift CTV ad spending during a typically strong weekend window.

Which Nasdaq-100 names may reflect this CTV tailwind?

Alphabet via YouTube on connected TVs, Amazon through Prime Video Ads and Freevee, and Netflix’s ad tier can benefit from higher weekend viewing and advertiser checks. The effect is modest and short-lived, but it can support sentiment and pacing as buyers assess early-week delivery and pricing.

Does this change the Nasdaq-100 outlook today?

It does not change the bigger trend, but it can help tone in media and ad-linked names. Technicals still drive near-term levels. We note RSI near 40, price near the lower band, and a HOLD score of C+. Sentiment lift from strong engagement can aid a bounce into resistance.

How can retail investors use media premieres like this?

Treat them as small, time-bound signals. Watch app rankings, ad buyer commentary, and Monday opens in ad-supported platforms. Use any sentiment uptick to manage entries and trims near clear levels. Do not over-size on a single event. Keep stops tight and respect broader macro drivers.

Law and Government

^NDX Today: February 15 — Bundy Doc Debut Signals CTV Ad Tailwind

ByDanny Kontos February 16, 2026

The Ted Bundy documentary debuting on Oxygen on February 15 lands as search interest climbs and weekends favor true crime streaming. We think this event can lift connected TV viewing, free trials, and CTV ad spending. For Nasdaq-100 investors, it is a modest, near-term support for ad inventory and engagement across large platforms. The Ted Bundy documentary is also easy to sample, which helps conversion. Below we map the read-through for CTV demand, today’s ^NDX setup, and what we would watch into Monday.