Is Shopify’s US$2 billion buyback good for Canadian investors?

Yes, if executed during periods of weakness, repurchases can offset dilution and lift per‑share earnings over time. The program is flexible and does not preclude product investment. Still, buybacks work best alongside strong free cash flow and clear growth. Monitor execution pace and its impact on share count.

What do Q4 results and guidance imply for growth?

Management delivered double‑digit Q4 growth and guided revenue to rise in the low‑30% range. That implies confidence in merchant activity and attach rates. Investors should look for evidence of improving GMV, stable take rates, and operating discipline to support both the growth outlook and the announced repurchases.

How could AI shopping impact Shopify stock today?

AI that improves search, recommendations, and support can boost conversion and order values, directly aiding GMV. If adoption is broad and ROI is clear, growth could re‑accelerate. The flip side is slower uptake, model costs, or privacy limits, which would delay impact. Early merchant case studies will matter most.

What are key valuation and technical signals to watch now?

Valuation is premium, with a trailing P/E near 118 and price‑to‑sales around 12.6. Technically, shares sit below the 50‑day and 200‑day averages, with RSI near 33 and a strong downtrend reading on ADX. Catalysts include buyback cadence, GMV updates, and the May 7, 2026 earnings call.

Global Market Insights

SHOP Stock Today: February 16 — $2B Buyback, Q4 Growth, AI Push

ByHuzaifa Zahoor February 16, 2026February 16, 2026

Shopify stock today is back in focus for Canadian investors after a US$2 billion buyback, double-digit Q4 growth, and fresh guidance for revenue to rise in the low‑30% range. The plan follows a 30–40% pullback that has reset expectations across software and AI names. For holders of SHOP, the key questions are how repurchases, AI shopping tools, and GMV trends shape 2026 outcomes. We review the signals, valuation, and what could move shares next.