Was JFFT Mi-ye arrested in Hong Kong?

No. Police treated the confrontation as a dispute, made no arrests, and he returned to the market soon after. That outcome points to low criminal exposure from the incident itself, though venue rules and sponsor policies can still apply, including warnings, removals, or tighter booking conditions for future appearances.

What legal risks do influencer pop-ups face in Hong Kong?

Typical exposures include nuisance complaints, obstruction of passage, disorderly conduct, and breach of venue rules. Even when police log a dispute, landlords may act under house policies. Sponsors should secure cooperation clauses, evidence retention, and insurance, and ensure creators brief staff on conduct, queuing, and livestream boundaries.

How can sponsors protect brand safety at creator events?

Use clear codes of conduct, a right to pause streams, and a takedown path for harmful content. Add a delay to livestreams, assign on-site leads, and define separation plans for rival creators. Track sentiment and dwell time during the event, and escalate issues through a pre-agreed protocol with venue security and organizers.

Does this incident change the Hong Kong creator economy outlook?

It signals growing scrutiny on live activations, not a collapse in demand. Holiday markets still attract strong traffic, but partners will expect firmer controls. Creators who accept clear rules, deliver steady conversions, and keep interactions safe should remain attractive to sponsors seeking reliable returns without reputational shocks.

Law and Government

Hong Kong Influencer Mi-ye (JFFT) Detained, Freed – February 17

ByDanny Kontos February 17, 2026

JFFT Mi-ye was escorted by police from the D2 Place Lunar New Year market on 17 February after a clash with a rival streamer. Police treated the case as a dispute, made no arrests, and JFFT Mi-ye returned soon after. The viral clip has raised brand-safety and legal questions for influencer-led pop-ups in Hong Kong. We explain what happened, why police handled it as a dispute, and how sponsors can manage risk at creator activations during key sales periods without harming event traffic or reputation.