Why did ASICS stock rise today?

Shares gained after the company kept a record FY26 outlook, guiding ordinary profit up 18.5% year on year. Investors also welcomed plans to open large-format Onitsuka Tiger stores in 2026 to ease tourist congestion. The setup highlights resilient Japan inbound demand beyond China and supported a move near the 52-week high.

What does opening large-format Onitsuka Tiger stores change?

Larger stores should reduce tourist crowding, improve product visibility, and raise conversion during peak travel. Management kept the rollout inside the FY26 plan, implying tight cost control. That supports brand experience without chasing volume at any cost, which can help preserve full-price sell-through and defend gross margins in lifestyle categories.

Is ASICS valuation stretched after the rally?

ASICS stock trades near 41 times trailing EPS and about 11.7 times book with a 0.63% dividend yield. Quality metrics are strong, including 34.6% ROE and net cash. The premium suggests investors expect sustained growth and margin discipline. Execution against FY26 targets will be crucial to support the multiple from here.

What levels and dates should investors watch next?

Watch resistance at ¥4,788 for a potential breakout, with support near ¥4,536, then the 50-day ¥3,891 and 200-day ¥3,748. The next earnings report is scheduled for May 13, 2026. Key focus points include gross margin, Onitsuka sell-through, inbound sales mix, and commentary on FX and regional trends.

Global Market Insights

7936.T Stock Today: Onitsuka Tiger Stores, Record FY26 Guide — February 18

ByHuzaifa Zahoor February 18, 2026February 18, 2026

ASICS stock jumped in Tokyo after management detailed plans to open multiple large-format Onitsuka Tiger stores in 2026 and reaffirmed a record FY26 outlook. Shares of ASICS (7936.T) closed at ¥4,621, up 5.1%, near the 52-week high of ¥4,788. Guidance calls for ordinary profit to rise 18.5% year on year, while moderating Onitsuka growth to protect margins. The store plan aims to ease tourist congestion and reflects broad Japan inbound demand beyond China. Valuation sits around 41 times trailing EPS, so delivery against guidance remains key.