Is Ethereum still the main chain for non fungible tokens in 2026?

Yes, for high-value collections, brand IP, and real world assets, Ethereum remains the anchor due to security and market depth. Many teams mint lower-value or high-frequency assets on L2s or Solana for lower fees. Multi-chain strategies are common, but provenance and liquidity still lean toward Ethereum.

What is NFT marketplace development for UK brands?

It covers building a compliant platform with KYC, fiat on-ramps, custody policies, curation, royalties, analytics, and dispute tools. The goal is steady utility and safer trading instead of hype. A practical guide outlines enterprise features and monetisation models for scale [source](https://londonlovesbusiness.com/the-2026-guide-to-nft-marketplace-development-turning-pixels-into-powerhouses/).

How do NFT launchpads work and why do they matter?

Launchpads handle creator vetting, mint scheduling, pricing, escrow, and marketing. They improve trust and distribution, which can reduce wash trading and support healthier secondary prices. For UK issuers, they also align with compliance needs and brand protection while guiding collectors toward real utility instead of speculative drops.

What risks can hit non fungible tokens prices quickly?

Thin liquidity, wash trading, and false scarcity can collapse floor prices fast. When hype fades, bids disappear and borrowing against collections can unwind. Buyers should verify creators, review on-chain histories, and track real demand metrics. Consumer warnings highlight these issues clearly [source](https://jerseyeveningpost.com/business/2026/02/18/the-dangers-of-non-fungible-tokens-and-hype/).

Global Market Insights

ETHUSD Today: February 19—NFT Utility Push vs Hype Risk in Focus

ByDanny Kontos February 19, 2026February 19, 2026

Non fungible tokens are back in focus for UK investors as ETHUSD trades at $1,963.24, down 1.39% on the day. Enterprise guides now emphasise utility, market structure, and compliance, while warnings spotlight hype risk. This mix can steer on-chain fees, liquidity, and positioning. We review price signals, the push into real world assets and gaming, and how a smarter marketplace and launchpad stack could shape flows. Our aim is to help UK portfolios frame risk and opportunity with clear data.