What is a ghost stores scam?

A ghost stores scam is an online shop that looks legitimate but has fake claims, fake urgency, or no real inventory. It may use emotive events or causes to push sales, then fail to deliver or refund. NSW Fair Trading urges consumers to verify details and use secure payment methods.

How could the NSW crackdown affect META stock near term?

Stricter screening in Australia can slow ad approvals, raise compliance costs, and trim conversion in flagged categories. The direct revenue impact depends on the pace of reviews and advertiser mix. Watch for Meta disclosures on ad integrity in Australia and any new seller verification requirements.

What should investors watch in upcoming platform disclosures?

Focus on Australia-specific policy changes, ad rejection rates, seller verification coverage, and the volume of scam removals. Also look for transparency on appeal timelines, refund programs, and any agreements with NSW Fair Trading or the ACCC. These signals frame compliance costs and reputational risk.

Does Shopify stock face similar risks in Australia?

Yes. If regulators tighten seller onboarding and verification, Shopify could see higher compliance costs and slower launches for some merchants. The impact depends on Australian merchant mix and category exposure. Monitor policy updates, fraud removal reporting, and earnings commentary tied to Australia.

Law and Government

META Stock Today: February 20 – NSW Crackdown Targets ‘Ghost Stores’

ByHuzaifa Zahoor February 20, 2026

META stock is in focus for Australian investors today as NSW Fair Trading steps up action against ghost stores linked to the Bondi Beach terror attack. The ACCC has identified Meta and Shopify as platforms often used for such activity. We explain likely effects on ad screening, seller checks, and reputational risk that could touch local revenues. We also review the latest setup for META and SHOP, plus the near-term policy signals to watch. Our take is practical, data-led, and based on verified Australian sources.