When does roll up the rim 2026 start and what is new this year?

The 40th anniversary contest starts on Feb. 23. Tim Hortons confirmed the on-cup game is back for good, alongside digital entries in the app. That hybrid format keeps the in-store thrill while expanding app engagement. The company cites strong guest demand and plans to keep cups as part of future contests.

How could roll up the rim 2026 impact QSR’s same-store sales?

Physical cups can increase visit frequency, especially in the morning. The app component can improve loyalty and targeted offers, lifting digital mix. Together, they can raise transactions and support Q1 comps in Canada. We will look for higher traffic, stable service times, and healthy attach rates to confirm impact.

Is Restaurant Brands International a good dividend choice in Canada?

RBI offers a dividend yield near 3.59%. That is attractive for a global franchisor with stable cash flows. The payout ratio near 1.42 looks high on earnings, so we prefer disciplined adds and a multi-quarter view. Watch free cash flow trends and leverage to assess dividend sustainability over time.

What risks could limit the benefit from roll up the rim 2026?

Main risks include commodity and wage inflation, promo fatigue, and sharper offers from rivals. Elevated leverage can magnify earnings swings. If prize redemptions rise faster than traffic or if average check slips, margins could tighten. We will track promo efficiency, service times, and franchisee feedback for early signs.

Global Market Insights

QSR Stock Today, February 20: Tim Hortons Revives Roll Up The Rim Cups

ByHuzaifa Zahoor February 20, 2026February 20, 2026

Roll up the rim 2026 is back for good at Tim Hortons, and the 40th anniversary contest starts Feb. 23 with more than 30 million prizes through cups and the app. We break down what this could mean for Restaurant Brands International (QSR) in Canada today. A permanent hybrid format should lift traffic, app engagement, and loyalty. We also highlight valuation, balance sheet signals, technicals, and the next earnings date so investors can act with clarity and avoid noise.