What exactly did Morgan Stanley change for ACCYY on February 25, 2026?

Morgan Stanley maintained an **Overweight** rating for Accor and raised its price target to **EUR 55** from **EUR 53** on February 25, 2026. The move was described as a modest upgrade to valuation while keeping a positive relative outlook.

How should investors interpret the ACCYY analyst rating and price target change?

The maintained **Overweight** and higher price target signal expectations of relative outperformance. Investors should treat it as informative but not decisive, and compare the **EUR 55** target to their own valuation and risk plan before acting.

Does the rating change mean immediate stock upside for ACCYY?

Not necessarily. The February 25, 2026 note produced only a **0.15% ($0.02)** market move, indicating the change was incremental. Upside depends on operational results, travel demand, and broader market conditions.

Analyst Ratings

ACCYY Accor SA Feb 2026 Morgan Stanley Maintains Overweight, Raises PT to EUR 55

ByHuzaifa Zahoor February 26, 2026February 26, 2026

Morgan Stanley on February 25, 2026 maintained an Overweight rating on Accor SA (ACCYY) and raised its price target to EUR 55 from EUR 53, the key ACCYY analyst rating move this week. The change kept a positive stance on Accor while nudging upside in valuation. The note showed only a small market response, a 0.15% ($0.02) move at the time. Meyka AI flagged the action in our coverage as part of real-time analyst tracking and grade updates for ACCYY.