Why did GUI.DE stock drop so sharply on 26 Feb 2026?

GUI.DE stock fell after Diageo cut its 2026 organic sales outlook and reduced the dividend, citing weaker U.S. and China demand and tariff costs. The company reported H1 net sales down 4.00% and operating profit of $3.10 billion, triggering a volume spike and forced selling.

What are the key support and resistance levels for GUI.DE stock?

Key near-term support is the year low at €18.10 and the intraday low €18.30. Immediate resistance sits at the previous close €21.60 and the 200-day average €21.20. Watch the 50-day average €19.33 for a first recovery target.

How does Meyka AI view GUI.DE stock and its forecast?

Meyka AI rates GUI.DE **69.38 / 100** (Grade B, HOLD). The model projects a monthly target €19.27 (+4.73% vs €18.40) and a yearly projection €12.41 (-32.57%). These are model-based projections and not guarantees.

Is GUI.DE stock a buy for income investors after the dividend cut?

The dividend cut increases uncertainty. Dividend per share TTM was €1.07 and payout ratio near 97.62% pre-cut. Income investors should reconsider until payout sustainability and leverage (debt-to-equity 2.20) improve, or seek signs of margin recovery.

DE Stocks

GUI.DE stock down 14.81% intraday on 26 Feb 2026: Weak US demand drags price lower

ByDanny Kontos February 26, 2026February 26, 2026

GUI.DE stock plunged 14.81% intraday to €18.40 on 26 Feb 2026 after Diageo plc lowered its 2026 sales and profit outlook and cut the dividend. Volume spiked to 164,876 versus an average of 70,280, signaling forced selling. The move follows a weaker U.S. and China demand update and a halved dividend guidance in the company’s fiscal first-half report, linking the earnings update directly to the sharp price reaction on XETRA in Germany.