Why did the Greggs share price fall then rebound on 4 March 2026?

Shares fell as much as 13% after results showed a 17.9% profit drop and guidance for flat 2026 profit, raising margin and demand concerns. They later rebounded as investors weighed hedged energy, 3% cost inflation guidance, and store growth. The market is recalibrating expectations around pricing and like-for-like sales resilience.

What were the key points from Greggs results 2025?

Greggs results 2025 showed statutory pre-tax profit down 17.9% to £167.4m. Management signalled broadly flat profit for 2026 and plans around 120 net openings. Pricing is rising to offset costs, while like-for-like sales grew 1.6% in the first nine weeks of 2026. Energy is hedged through 2027, with cost inflation near 3%.

How are minimum wage costs affecting prices at Greggs?

Rising minimum wage costs and payroll taxes are pressuring margins, prompting menu price increases. Management highlighted the £1.35 sausage roll as one example. The strategy is to protect affordability versus rivals using bundles, targeted offers, and portion choices, aiming to defend traffic while covering higher labour and tax outlays.

What should UK investors watch next for Greggs?

Focus on like-for-like sales trends, elasticity on key items, and the pace of evening and delivery growth. Track wage updates, any business rates changes, and commentary on cost inflation staying near 3%. Store rollout progress toward about 120 net openings will also help gauge returns and medium-term earnings potential.

Global Market Insights

GRG.L Stock Today, March 04: Profit Slump, Price Hikes; Shares Rebound

ByDanny Kontos March 4, 2026March 4, 2026

Greggs share price whipsawed on 4 March after Greggs plc (GRG.L) posted 2025 results showing a 17.9% drop in statutory pre-tax profit to £167.4m and flagged broadly flat profits for 2026. Shares fell as much as 13% before a late rebound as investors weighed price rises against softer like-for-like sales. Management cited rising minimum wage costs and taxes behind menu increases, including a £1.35 sausage roll. With cost inflation guided near 3% and energy hedged to 2027, focus now shifts to execution and demand elasticity across the UK estate.