What is the NTT Town Page anti-scam app?

It is a free phone scam blocking app released nationwide on March 7 with endorsement from the Japan National Police Agency. Built with Tobila Systems, it warns about suspicious calls and can auto-block risky and international scam calls. The goal is simple, broad protection for everyday users.

Is Trend Micro Scam Buster Lite free and safe?

Yes. Trend Micro Scam Buster Lite is a free consumer app endorsed in the same rollout. It provides warnings and optional blocks for suspicious and international scam calls. Trend Micro’s consumer security track record supports trust, while app settings let users adjust protections.

Do the apps block international scam calls by default?

Both solutions support automatic blocking of international scam calls and show clear warnings. Users can choose settings that fit their needs, including allowing trusted overseas contacts. The aim is to reduce risky cross-border calls without stopping legitimate communication for families and small businesses.

What should investors watch after this rollout?

Track downloads, opt-ins for auto-blocking, retention, reviews, and partnerships with carriers or local governments. Monitor any premium upsells tied to identity or security bundles. If adoption grows and fraud complaints trend lower, that could support stronger brand trust for security and telecom providers.

Law and Government

Japan Police-Endorsed Anti-Scam Apps Roll Out Nationwide — March 7

ByDanny Kontos March 7, 2026

On March 7, Japan moves to curb phone fraud with the NTT Town Page anti-scam app and Trend Micro’s Scam Buster Lite, both endorsed by the Japan National Police Agency. The apps are free and designed to warn users and auto-block suspicious and international scam calls. We outline what launched, how protections work, and why police backing matters. We also flag the signals investors should watch as adoption, partnerships, and premium upsells come into view. This is a clear, low-friction step for households and small businesses across Japan.