Amazon Plans June Prime Day in Major Calendar Shakeup, Bloomberg Reports

In recent years, Prime Day has become one of the biggest online shopping events in the world. Since its launch in 2015, the sale has generated billions of dollars in global e-commerce spending each summer.  Now, a new report suggests a major change may be coming. According to Bloomberg, Amazon is planning to move its flagship Prime Day event to June 2026, instead of the usual July timing. The shift could reshape the summer retail calendar and push competitors to react earlier.