Cowen & Co. Maintains Hold on Freshpet (FRPT) March 2026

Cowen & Co. maintained a Hold on Freshpet, Inc. (FRPT) on March 17, 2026. The FRPT analyst rating was unchanged after Cowen flagged a new competing Kirkland product as a clear threat to growth. We note the firm kept its stance despite no listed price target change and reported 0.0% price movement in the entry. This update is timely for investors tracking competitive risk, and it adds to the ongoing analyst debate about Freshpet’s margin sustainability and retail shelf share.