Netflix CPO Eunice Kim Departs After Key Product Leadership Run

On September 10, 2025, Netflix announced that Eunice Kim, its Chief Product Officer since 2023, is stepping down after five years with the company. Kim joined Netflix in early 2021 to lead its global Consumer Product Innovation team and played a pivotal role in redesigning the platform’s user experience, including the launch of an ad-supported subscription tier and the introduction of live events and gaming features. Her departure marks a significant leadership change as Netflix continues to evolve its product offerings in a competitive streaming landscape.

We will explore Eunice Kim’s journey at Netflix, her strategic contributions, the reasons behind her departure, and the potential implications for the company’s future.

Eunice Kim’s Tenure at Netflix

Eunice Kim joined Netflix in early 2021, bringing over a decade of experience in product leadership roles at Google Play and YouTube. Prior to her time at Google, she worked at several tech startups, as well as PepsiCo and Adobe Systems. Kim earned her bachelor’s degree from Columbia University and completed her MBA at the University of Chicago’s Booth School of Business. She was named Chief Product Officer in October 2023, succeeding Greg Peters, who was promoted to co-CEO.

Strategic Contributions and Impact

During her tenure, Kim led several key initiatives that significantly impacted Netflix’s product strategy:

• User Experience Redesign: Kim oversaw the redesign of Netflix’s connected-TV interface in May 2025, aiming to enhance simplicity and user experience.
• Ad-Supported Subscription Tier: She played a crucial role in launching an ad-supported subscription tier, contributing to Netflix’s growth from 200 million to over 300 million members.
• Expansion of Entertainment Offerings: Kim was instrumental in expanding Netflix’s offerings beyond video-on-demand to include live events, advertisements, and gaming, broadening the platform’s appeal to a wider audience.

Reasons and Context Behind Departure

Netflix has not provided a specific reason for Kim’s departure. However, her exit comes at a time when the company is undergoing significant changes, including the introduction of new entertainment offerings. And a focus on attracting budget-conscious consumers through ad-supported services. Elizabeth Stone, the current Chief Technology Officer, will temporarily assume the role of Chief Product Officer until a permanent replacement is found.

Implications for Netflix

Kim’s departure may have several implications for Netflix:

• Leadership Transition: The transition in leadership may lead to shifts in product strategy and priorities, potentially affecting ongoing and future projects.
• Focus on Innovation: With the introduction of new entertainment offerings. Netflix may continue to innovate in areas such as live events, gaming, and advertising to differentiate itself in the competitive streaming market.
• Talent Acquisition: The company may seek a new Chief Product Officer with a strong background in product innovation and a vision aligned with Netflix’s evolving goals.

Conclusion

Eunice Kim’s tenure at Netflix was marked by significant contributions to the company’s product strategy and user experience. Her leadership in redesigning the platform’s interface and expanding its entertainment offerings played a pivotal role in Netflix’s growth and adaptation to changing market dynamics. As the company navigates this leadership transition, the focus will likely remain on innovation and delivering value to its global subscriber base.

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This content is for informational purposes only and is not financial advice. Always conduct your research.