Jan Schoch March 20: Appenzeller Huus Overhauls Leadership, Names New Chef

Jan Schoch is accelerating a CHF 120 million pivot at Appenzeller Huus in Gonten, Appenzell Innerrhoden. He named Udo Dürholt Commercial Director effective 20 March and appointed Michelin-starred Michael Gollenz as Executive Chef. We see this as a brand and revenue reset aimed at higher occupancy, stronger F&B demand, and faster apartment sales. For Swiss investors tracking hospitality and mixed-use assets, the moves create clear milestones to watch across pricing power, events, and sell-through in a competitive Alpine market.