Canadian Tire Enhances Loyalty Program Through Tim Hortons Partnership
Canadian retail giant Canadian Tire has taken a bold step to deepen customer loyalty by linking its Triangle Rewards program with Tim Hortons rewards. The move pairs two of the country’s most familiar brands, and promises fresh rewards for millions of Canadians who shop, fuel up, or pick up their morning coffee.
Why this matters: the partnership expands the Triangle ecosystem, it brings everyday purchases into the same loyalty circle, and it strengthens Canadian Tire’s position in a fierce loyalty market.
Canadian Tire and Tim Hortons’ partnership details
The official press release announced the partnership on September 15, 2025, and said linked accounts will allow members to earn Canadian Tire Money CTM on eligible Tim Hortons purchases, while still collecting Tims Rewards points. Triangle Mastercard holders get additional earning opportunities when they link accounts. The program launches in 2026, with phased rollouts and partner integrations planned.
Why is Canadian Tire partnering with Tim Hortons? This link brings daily coffee runs into the Triangle Rewards ecosystem, it increases touch points for earning CTM, and it nudges customers to keep rewards within the same brand family.
What the deal means for the loyalty scale
Canadian Tire already counts nearly 12 million Triangle members, and Tim Hortons serves millions weekly across thousands of restaurants. The partnership moves Triangle further into everyday transactions, increasing data signals for personalized offers, and widening opportunities for cross-brand promotions.
How Canadian Tire’s Triangle Rewards benefits customers
Triangle Rewards members who link with Tims Rewards will:
- Earn CTM on qualifying Tim Hortons purchases, and still earn their Tims points.
- See targeted offers across both apps, and get access to exclusive promotions.
- Enjoy richer CTM earnings with Triangle Mastercard integration.
What will Tim Hortons customers gain from this partnership?
Tim Hortons guests will earn an extra layer of value; they keep Tims points while gaining CTM on everyday purchases, and they get access to Canadian Tire offers that match their habits.
Which companies are linked to Canadian Tire Rewards
The press release notes that Tim Hortons joins Petro Canada, RBC, and WestJet as marquee partners inside the Triangle ecosystem. This positions Triangle as one of Canada’s largest loyalty networks, spanning retail, fuel, travel, banking, and now quick service restaurants. That breadth is central to loyalty stickiness and lifetime value.
Competitive landscape and retail implications
Canada’s loyalty space is crowded, with banks, grocers, and travel brands competing for daily moments. By folding Tim Hortons into Triangle, Canadian Tire shifts the competitive map: the program now rewards habitual purchases, not only occasional big-ticket buys.
Analysts say this reduces friction for members, increases engagement, and raises the bar for rivals. Global reporting notes consumers and companies both stand to win, but marketers will need to balance personalization with privacy rules.
How this affects retail strategy
For Canadian Tire, the partnership is a strategic play in loyalty ecosystems; it leverages first-party data for customer engagement, and it creates more cross-sell opportunities across retail banners like SportChek and Mark’s.
For Tim Hortons, the tie offers added value to Tims Rewards members and helps monetize frequent visits without changing the core coffee experience.
Consumer reaction and social buzz
Early coverage shows a mix of excitement and cautious curiosity among customers. Social posts highlighted convenience and the value of earning CTM on daily purchases.
Analysts cited in national outlets emphasize the importance of seamless linking, clear communications, and strong privacy protections.
How will Canadian Tire measure success?
Look for adoption rates of linked accounts, growth in CTM redemptions, card spend lift among Triangle Mastercard holders, and meaningful upticks in cross-banner purchases.
Forward-looking view: what this partnership means for Canadian Tire
This partnership cements Canadian Tire as a loyalty aggregator for Canadian daily life. It increases frequency of brand interactions, boosts first-party data, and gives the company a meaningful advantage in customer retention.
Over time, expect more partner tie-ins, promotional bundles, and targeted offers across the Triangle network. If executed well, the collaboration can lift lifetime value and set a fresh standard for loyalty in Canadian retail.
FAQ’S
Triangle Rewards lets members earn Canadian Tire Money on eligible purchases, it offers personalized offers, redemptions, and credit card bonuses.
Yes, Tims Rewards lets members earn points on purchases, redeem for food and drinks, and enjoy app features like order ahead.
RBC partners with Canadian Tire through co branded credit cards, those cards earn CTM and provide banking linked benefits to members.
Tim Hortons was founded in Canada and is closely associated with Canadian culture, it operates thousands of restaurants at home and abroad.
Members earn points or rewards on qualifying purchases, brands use data to personalize offers, and customers redeem points for discounts or products.
Triangle has partnered with Petro Canada, RBC, WestJet, and now Tim Hortons, among other retail and service partners.
Tims Rewards awards points on purchases that can be redeemed for menu items, it also runs promotions like contests and app based benefits.
Top programs typically combine strong partnerships, easy earning rules, clear redemption paths, and relevant personalized offers.
Tim Hortons is known for coffee, donuts, and quick comfort food, it is a cultural icon with broad daily reach across Canada.
Disclaimer
This content is for informational purposes only and not financial advice.
