Zapier News October 2025: Zapier Extends Automation Reach with AWS Marketplace and First-Party Platform Tools

In October 2025, Zapier made two major announcements that highlight its evolving position in the automation and AI ecosystem. First, Zapier launched on the AWS Marketplace, enabling enterprises to procure its platform through familiar channels. Second, the company rolled out enhanced first-party platform tooling via its Workflow API and “action runs” capability, paving new paths for built-in automation in other apps.