Twelve Cupcakes Shutdown: Impact on Dhunseri Group’s Diversification

The recent closure of Singapore’s well-known bakery chain, Twelve Cupcakes, marks a concerning point in Dhunseri Group’s diversification attempts. Having been co-founded by Jaime Teo, Twelve Cupcakes was more than just a bakery; it was part of a strategic expansion beyond Dhunseri’s core tea business. This surprising shutdown affects about 80 employees and casts a shadow over future investments by the group.