What is the Turquoise Alert system?

The Turquoise Alert is an emergency notification system in Arizona designed for missing persons who don't qualify for Amber or Silver Alerts. It activates public notifications through similar channels to increase awareness and aid in locating these individuals.

Why was Emily's Law enacted?

Emily's Law was enacted to address gaps in existing alert systems for missing persons. It enables the issuing of Turquoise Alerts, focusing on cases that existing systems overlook, particularly benefiting Indigenous communities and others who are often marginalized.

How does the Turquoise Alert benefit Indigenous communities?

The Turquoise Alert is especially beneficial for Indigenous communities, where missing persons cases often go underreported. It ensures these cases receive prompt public attention, enhancing community response and increasing the chances of successful recovery.

Law and Government

New Alerts System: Understanding the Impact of Arizona’s Turquoise Law

ByHuzaifa Zahoor October 31, 2025October 31, 2025

Arizona’s Turquoise Alert system, introduced through Emily’s Law, aims to bridge existing gaps in notifications for missing persons. Unlike Amber or Silver Alerts, this new system focuses on cases that don’t meet those criteria. Particularly beneficial for Indigenous communities, Turquoise Alerts enhance public awareness and response strategies, addressing a key issue in Arizona’s emergency alert system.