Rumble Shares Soar 13% as Q3 Loss Narrows and ARPU Increases
We’re watching Rumble Inc. (ticker: RUM) gain fresh attention. Its share price jumped about 13% after the company reported its Q3 2025 results. The numbers show the net loss shrank, and the average revenue per user (ARPU) rose, two strong signs of progress. At the same time, the user base dipped somewhat, which signals challenges ahead. We’ll break down what’s happening with Rumble, what the key figures mean, and why this matters for investors and creators alike.
Rumble’s Q3 Financial Highlights
Revenue Performance
In the third quarter ending September 30, 2025, Rumble posted revenue of $24.8 million. That’s slightly down from $25.1 million in Q3 2024. Analysts had expected more, and the revenue missed estimates. So while revenue is stable, it is not yet breaking out.
Net Loss Narrows
The good news: Rumble’s net loss for Q3 2025 was $16.3 million, compared with a loss of $31.5 million a year ago. The adjusted EBITDA loss was $15.1 million, improving by about $8.4 million versus Q3 2024. That kind of improvement helps confidence.
ARPU (Average Revenue per User) Surge
What is ARPU and Why It Matters
ARPU stands for average revenue per user. It shows how much money a company makes from each active user on average. For a platform like Rumble, higher ARPU means each user is becoming more valuable.
Rumble’s ARPU Growth
In Q3 2025, Rumble’s ARPU rose to $0.45, up about 7% from the prior quarter. The surge comes even though the number of active users declined (see next section). That suggests Rumble is doing better at monetizing remaining users.
Comparison with Competitors
While direct comparisons are tricky because each platform measures differently, many major video platforms have much larger user bases and revenue streams. But Rumble’s improved ARPU is a sign it’s moving in the right direction.
User Base and Platform Growth
Rumble reported 47 million monthly active users (MAUs) in Q3 2025, down from 51 million in the previous quarter. The company notes that the decline is partly due to the slowdown in news and political commentary outside a U.S. election cycle, and seasonal content drops. In short, fewer users, but each one is generating more revenue. That shift may signal a change in strategy from growth-at-all-costs to monetization.
Strategic Investments & Platform Expansion
Rumble isn’t just about videos; it’s building its cloud and infrastructure business, too. For instance, it has formed partnerships with Cumulus Media (an audio and podcast distributor) and Perplexity AI to improve video discoverability. It also maintains a strong liquidity position, around $293.8 million as of September 30, 2025. These moves suggest Rumble is investing in long-term infrastructure and monetization platforms beyond just advertising.
What This Means for Investors
Why does narrowing losses attract long-term investors
When a company cuts its losses and raises ARPU, it shows progress. For Rumble, this means the business model is becoming more efficient. If the company can continue this trend, there may be upside for investors.
Potential future catalysts
- Growing creator economy: If Rumble can attract more creators and monetize them.
- Increased ad revenue: With fewer but more engaged users, ad yield may improve.
- Cloud services expansion: If its infrastructure business takes off, new revenue streams could emerge.
Risks to Consider
- Competition: Giants like YouTube and Twitch dominate the video-sharing market.
- Monetization sustainability: Raising ARPU is good, but sustaining it while growing users is harder.
- External factors: Advertising cycles, content regulation, or creator migration can affect performance.
Outlook & Guidance
Rumble did not provide detailed forward guidance in its most recent release. However, management’s long-term vision appears to emphasize infrastructure, creator monetization, and diversified revenue beyond just the video platform. The key will be turning the narrowing losses into net profit.
Conclusion
We see Rumble as a company at a turning point. It reported a net loss that’s about half of what it was a year ago, and ARPU is climbing. At the same time, user numbers are slipping, and revenue is mostly flat. The market rewarded the results with a ~13% share-price pop, showing confidence in the underlying trend. For investors, the story now hinges on execution: can Rumble turn this momentum into sustainable growth and profitability? If yes, the platform could be one to watch.
FAQS
Rumble can be a risky but interesting stock. It is growing its business and cutting losses. However, user growth is slow, and competition is strong. It may suit long-term risk-takers.
Rumble stock is rising because the company reported smaller losses and higher revenue per user. Investors liked the improvement and bought more shares, pushing the price up.
Rumble’s future price depends on user growth and profits. If the company keeps improving and attracts more creators, the stock could rise. But nothing is guaranteed in markets.
Disclaimer:
The content shared by Meyka AI PTY LTD is solely for research and informational purposes. Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.
