Sony Raises Profit Forecast by 8% Driven by Anime Strength and Lower Tariffs

We’ve just learned that Sony Group Corporation now expects its operating profit for the year ending March 2026 to rise by about 8%, reaching roughly ¥1.43 trillion (~US$9.5 billion). This jump comes as two major forces, booming global appetite for anime and easing tariffs on key hardware, are working in Sony’s favour. We will explain how Sony’s content‑rich strategy is paying off, how tariff relief is helping the bottom line, and why this still matters in a tough economic climate.