Why are Starbucks workers striking ahead of Red Cup Day?

Starbucks workers are striking because contract negotiations have reportedly stalled, and they want better pay, consistent hours and resolution of unfair labour practices. The timing ahead of Red Cup Day is strategic, as it is one of Starbucks’ highest‑volume customer days.

How will the strike affect Starbucks’ business and the stock market?

The strike could impact Starbucks’ holiday traffic and customer experience at key stores. For investors, it raises questions about cost pressure, margin risk and brand strength, which could affect the company’s valuation and competitiveness in the stock market.

What should investors watch if they are researching Starbucks stock?

Investors should look for updates on the strike’s size and duration, any contract terms agreed, margin and traffic metrics in upcoming earnings, and how labour and staffing cost trends compare to peer companies. Also, compare how Starbucks manages this risk relative to growth‑based sectors like AI stocks and tech firms.

US Stocks

Starbucks Workers Plan Nationwide Strike in 40 Cities Ahead of Red Cup Day

ByAmna Habib November 13, 2025November 13, 2025

The coffee chain Starbucks finds itself at a critical crossroads. Workers are preparing a major strike in approximately 40 U.S. cities, timed to coincide with the company’s annual “Red Cup Day” promotion. The move highlights deep tensions between the company and unionised employees, and the consequences may ripple across its business, its stock and what investors look for in stock research in the current stock market environment.