Apple Pocket Launch: $229.95 iPhone Sock Sparks Global Reactions
Apple (AAPL) has just launched its boldest and most debated accessory yet the iPhone Pocket, a 3D-knitted “sock” for your iPhone that costs $229.95 for the long-strap version. The move, done in collaboration with Japanese designer Issey Miyake, is drawing widespread reactions some praising its design; others mocking its price.
What Is the Apple Pocket?
The iPhone Pocket, also dubbed Apple Pocket in many headlines, is a stretchy, ribbed textile cocoon designed to hold your iPhone and small items like AirPods or cards.
Apple describes the design as inspired by “a piece of cloth,” using a single 3D-knitted construction that is both functional and fashion-forward
Two sizes, bold color palette
- Short strap: $149.95 comes in 8 colors (lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, black)
- Long strap: $229.95 comes in sapphire, cinnamon, and black. Both versions are designed to fit any iPhone model.
Where and when it’s available
The limited-edition iPhone Pocket will go on sale on November 14 through select Apple Store locations and online in the U.S., UK, France, Italy, Japan, Singapore, South Korea, and Greater China.
A fashion statement or an overpriced sock?
Some see the Apple Pocket as a bold convergence of tech and high fashion. The collaboration with Issey Miyake whose design studio also worked closely with Apple’s design team gives the product a sense of craftsmanship and minimalism.
But many critics are less kind. On social media, users have mocked the accessory:
“$230 for a cut-up sock.” Others have drawn comparisons to Apple’s old iPod Socks, which were much cheaper in their day.
Viral reactions and mockery
Public reaction has spanned amusement, derision, and disbelief:
- Some call it “peak brand delusion.”
- Others joke that they can just cut a hole in regular socks and replicate the device for free.
- Still, some fashion-forward users praise the cleverness: it can be tied to a bag, worn over the wrist, or slung cross-body.
The Design Philosophy Behind the Pocket
Apple and Issey Miyake say their shared design philosophy of simplicity, craftsmanship, and delight guided this creation.
Miyake’s design director, Yoshiyuki Miyamae, described the Pocket as exploring “the joy of wearing iPhone in your own way.”
High-end knitting technology
Made in Japan, the Pocket uses a single-piece 3D knitting process that echoes Miyake’s signature pleated textile style.
Even though the structure is open knit, it still securely holds your iPhone, while stretching enough to let you see part of the screen without removing the phone
Market and Availability: Where You Can Buy the Apple Pocket
The iPhone Pocket is a limited edition, not mass-produced.
Key markets for launch:
- Online: apple.com in the U.S., UK, France, Italy, Japan, Singapore, South Korea, Greater China
- In-store: flagship Apple Stores in cities like New York (SoHo), London (Regent Street), Tokyo (Ginza), and more.
Apple Specialists in stores will also help users mix and match colors and strap lengths so the Pocket complements their iPhones.
Why the Apple Pocket Matters
This isn’t just about a $229 phone sock but the Apple Pocket shows how Apple is blending tech, fashion, and lifestyle in surprising ways. It’s an example of design-driven product innovation, not just utility. By partnering with Issey Miyake, Apple is doubling down on emotional design, not just gadgets.
At the same time, it’s a lightning rod for criticism, with many people questioning whether brand prestige justifies the high price. That tension is exactly what’s making the Pocket a hot topic.
FAQs
Not really, the Pocket is knit fabric, not a hard case, so it’s more about style and portability than drop protection.
Yes, Apple says the Pocket works with any iPhone model.
Yes, it’s a limited-edition accessory, available only in certain regions and Apple Stores.
Disclaimer
The content shared by Meyka AI PTY LTD is solely for research and informational purposes. Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.
