Why is Chick-fil-A testing Chicken & Waffles only in San Antonio and Baltimore?

Chick-fil-A selected San Antonio and Baltimore to gather diverse feedback from consumers. These locations provide varied customer demographics, essential for evaluating the product's potential success before considering a nationwide rollout.

What impact could the new Chicken & Waffles have on Chick-fil-A sales?

The Chicken & Waffles sandwich could enhance Chick-fil-A's breakfast sales by attracting new customers and satisfying existing ones seeking variety. Success in test markets might lead to expanded offerings, potentially boosting overall sales and market share.

How does this test reflect on the fast-food industry's trends?

Chick-fil-A's new test highlights a broader industry trend of diversifying menu options to meet consumer demand for innovative breakfast items. This move is part of efforts by fast-food chains to capture more of the breakfast market and improve competitive positioning.

Law and Government

Chick-fil-A Tests Chicken & Waffles in Select US Markets: What This Means

ByHuzaifa Zahoor November 14, 2025November 14, 2025

Chick-fil-A is taking a significant step by introducing a new Chicken & Waffles sandwich in select US markets, including San Antonio, Texas, and Baltimore, Maryland. Starting December 1, the popular fast-food chain aims to test consumer interest in these locations. This strategy is part of Chick-fil-A’s broader initiative to expand its breakfast offerings and gain a larger market share. With investors closely monitoring these developments, understanding the potential impact on the company’s growth is crucial.