Black Friday Discounts Overhyped, Research Shows Prices Not the Best

Each year, Black Friday is billed as the ultimate time to score deep discounts on everything from tech gadgets to home appliances. But recent research suggests that many of these “unmissable” deals may not be as great as they seem. Studies and consumer watchdog analysis reveal that, for many products, the prices offered on Black Friday are often matched or undercut at other times of the year. In short, the hype may mask an illusion of savings.