Migros’ Expansion Threat to Selecta’s Vending Machine Dominance

The vending machine industry in Switzerland is experiencing a major shift as Migros launches a new wave of snackautomaten. By offering products at supermarket prices, Migros is directly challenging Selecta, the market leader currently undergoing restructuring. With this expansion, Migros is poised to set new trends in the vending machine market and influence retail technology adoption.