Men’s Grooming Giant: Brand Dr Squatch Sold to Unilever for $1.5 Billion
Unilever just made a bold move. On June 27, 2025, it agreed to buy Dr Squatch for a huge price, $1.5 billion. That’s not just pocket change. Dr Squatch started as a small soap company. Now, it’s a men’s grooming brand with millions of fans. Their secret? Natural products, cool ads, and a strong online game.
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