MCD Stock Today: Germany Sales Dip; New A49 Site Opens — December 23
McDonald’s stock is in focus for German investors after local franchise reports of 25–30% revenue declines around the A45 closure, while a new A49 Schwalmstadt restaurant debuts with an energy‑focused concept. With the Rahmede bridge reopened on 22 December and Lieferando deliveries resuming in Lüdenscheid, we see near‑term traffic normalization. For global exposure, (MCD) trades at scale, and localized headwinds may fade as network expansion and delivery recovery support Europe segment comps.
Germany traffic shock eases: A45 and A49 updates
Local press reports that restaurants near the A45 closure suffered about 25–30% revenue declines during the detour period, with delivery also disrupted in Lüdenscheid. The Rahmede bridge reopened on 22 December, and Lieferando service has resumed, which should restore access and convenience for drivers and residents. We will track whether January traffic supports a comps rebound as patterns normalize. source
The reported declines were concentrated around the closure zone, so the reopening removes a key friction point for Germany franchise sales. As delivery coverage returns and commuting times shorten, demand should become steadier. This sets a cleaner backdrop for the coming months, reducing volatility in the affected catchment areas and helping the broader Europe segment show more typical seasonal patterns.
A new restaurant at the A49 in Schwalmstadt-Treysa has opened with a modern footprint and energy-focused systems, according to local interviews with the franchisee. The site adds drive‑through capacity on an important corridor that funnels regional traffic toward Kassel and Marburg. This project expands the German network and can offset localized softness near the A45. source
What today’s price says about positioning
McDonald’s stock trades at $312.91, down 0.93% today, within a $310.63–$314.12 range. The price sits above the 50‑day average of $306.94 and the 200‑day average of $306.25. The 52‑week high is $326.32 and low is $276.53. Market cap is $225.89 billion, reflecting resilient demand despite localized German pressures and a busy end‑of‑year travel period.
Analysts show 12 Buys and 5 Holds, with a Buy consensus. The consensus target is $330.17, with a median of $335, a high of $362, and a low of $295. These imply modest upside from current levels as investors weigh comps stability in Europe, steady U.S. demand, and ongoing international development.
Shares trade at a 26.97 P/E with a 2.27% dividend yield and an estimated 59.5% payout ratio. EV to EBITDA is about 19.64, with free cash flow yield near 3.05% and net debt to EBITDA around 3.79. The balance sheet is highly leveraged, so stable traffic and cash generation remain important for dividend safety and buyback capacity.
Technical setup German traders are watching
RSI sits at 56.83, showing neutral‑to‑positive momentum. MACD is above its signal line with a 0.47 histogram, while ADX at 21.16 indicates a mild trend. Money Flow Index is 65.98, suggesting healthy, not overbought, inflows. Together, these point to a constructive but not extended backdrop for McDonald’s stock if fundamental news stays supportive.
Price is near the Bollinger middle band at 311.61, a useful pivot. First support appears around 302–303, where the lower Bollinger band at 301.61 overlaps with the Keltner lower band at 302.67. Resistance sits near 321.60 at the Bollinger upper band. ATR at 4.88 signals typical daily swings of roughly €4.50–€5.00 in dollar terms.
The stock holds above both the 50‑ and 200‑day averages, and it is down about 0.8% over 12 months while remaining within striking distance of its 52‑week high at 326.32. A sustained close above 321–322 could invite momentum buying, while failure to hold 306–307 would caution short‑term traders about trend fatigue.
Final Thoughts
For German investors, the key near‑term swing factor is whether traffic around Lüdenscheid normalizes after the Rahmede bridge reopening and Lieferando’s delivery restart. The new Schwalmstadt opening on the A49 strengthens the network and can offset localized pressure. McDonald’s stock trades above key moving averages, with a Buy‑leaning analyst view and moderate upside to consensus targets. We will watch Europe comps updates, delivery volumes, and any commentary on Germany franchise sales. The next earnings announcement in our feed is 9 February 2026, which should provide detail on traffic, pricing, and cost efficiency. Until then, we see a steady, income‑supported setup with improving local catalysts.
FAQs
Yes. Local reporting indicates McDonald’s franchisees around Lüdenscheid saw about 25–30% revenue declines during the A45 Rahmede bridge closure. With the bridge reopened on 22 December and Lieferando delivery resuming, access is improving. We will monitor January and February traffic to see if comps stabilize as commuting patterns and delivery coverage normalize.
The Schwalmstadt opening on the A49 in Treysa adds drive‑through capacity on a key corridor and features an energy‑focused design that can lower operating costs. It expands the German network and provides fresh volume to offset localized A45‑area softness, supporting steadier Europe segment comps over the coming months.
McDonald’s stock trades at $312.91 with a 2.27% dividend yield and a 26.97 P/E. Analysts show a Buy‑leaning stance and a $330.17 consensus target. We see a balanced setup: improving Germany access, new unit growth, and solid cash flows versus high leverage and modest near‑term upside. Position sizing and patience matter.
Watch 311.6 as a pivot, 321.6 as resistance, and 302–303 as first support. RSI near 57 and a positive MACD favor a constructive tone, while ATR at 4.88 implies typical daily swings of about five dollars. A close above 322 strengthens momentum, below 306 weakens it.
Disclaimer:
The content shared by Meyka AI PTY LTD is solely for research and informational purposes. Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.
