What did Costa Coffee hire Rapp to do?

Rapp will run CRM and loyalty for Costa Coffee. That includes managing customer data, building segments, and sending targeted offers. The aim is higher repeat visits and better spend per visit. Expect more app-led journeys, faster testing, and clearer consent flows across email, push, and in-app messages.

How could the Costa loyalty program change?

We expect simpler rewards, more personalised offers, and better timing around commute and lunch peaks. The program should cut broad discounts and push targeted bundles. Key measures include offer redemption, active members, and average ticket size. If the value is clear, repeat visits can rise without heavy promotion.

Does the Bradford closure point to wider cuts?

Not necessarily. The Greengates site closed after more than a decade, which points to selective changes. Brands often trim lower-return stores while investing in higher-traffic formats like drive-thru and travel hubs. Watch net store changes over time, not single sites, to judge the direction of the UK network.

What should UK investors watch in 2025?

Focus on visit frequency, spend per visit, active app users, and offer redemption costs. Track net store adds or cuts and any shift to drive-thru or travel locations. Listen for updates on labour and energy costs, which shape margins. Signs of lower promo intensity with steady traffic would be positive.

Global Market Insights

December 24: Costa Coffee Hires Rapp for CRM Amid UK Branch Closure

ByHuzaifa Zahoor December 24, 2025December 24, 2025

Costa Coffee has appointed Rapp to run CRM and loyalty, while a Bradford Greengates shop has shut after more than a decade. For UK investors, this shows a shift to data-led retention alongside selective network changes. We look at how the new CRM push could lift spend per visit, what the closure signals for margins, and the key 2025 metrics to watch. Here is what this means for coffee demand and brand growth in Britain.