What did Tsukiji Hongwanji announce?

The temple warned on December 28 about SNS impersonation and directed people to its official contact center. The message was to avoid unofficial requests for money or personal data. This highlights wider Japan social scams during year‑end. Always verify accounts through official websites or phone numbers before acting.

How do I verify an official account before donating or paying?

Match the social handle with the official website, check verification badges, and call the listed phone number. Avoid links in direct messages. If you receive a request for bank transfer or gift cards, stop and confirm with the organization’s contact center. Keep records like screenshots for any dispute.

Which sectors in Japan face the most exposure from SNS impersonation?

Payment apps, e‑commerce platforms, travel and ticketing services, and cultural institutions are exposed. Fraud can increase refunds, disputes, and support costs, creating consumer trust risk. Companies with clear verification, fast takedowns, and transparent updates tend to limit damage and recover customer confidence faster.

What should companies disclose after a social scam incident?

Share what happened, affected channels, and the timeline. Provide fraud metrics, remediation steps, and customer support options. Publish official account handles and contact center details to guide users. Regular updates help reduce confusion, lower repeat attempts, and protect customer trust and business continuity.

Global Market Insights

December 28: Tsukiji Hongwanji warns on SNS impersonation, fraud risk

ByHuzaifa Zahoor December 27, 2025December 27, 2025

Tsukiji Hongwanji warned about SNS impersonation on December 28, urging people to use its official contact center. We see this as a timely reminder for Japan social scams that peak around year‑end giving and travel. For investors, consumer trust risk can hit payment apps, e‑commerce, and tourism services. We outline what the alert says, how scams work, and steps to protect capital and customers. Clear checks now can reduce losses and support brand value.