What changed in Omiya Rakuun’s Talking Tree revamp?

The mall added three new bird characters, introduced hourly shows, and launched a naming campaign with prizes through January 12. The refresh aims to engage families, extend dwell time, and nudge add-on purchases in nearby tenants without leaning on heavy discounts or complex staging.

How could this boost retail foot traffic and sales?

Regular shows create predictable reasons to gather and return, which raises dwell time. Families waiting for performances often buy snacks, small gifts, or photo items. If circulation improves to upper floors and basket sizes rise, nearby tenants benefit, especially quick-service food, character goods, and entertainment.

What should investors watch at Omiya Rakuun?

Focus on hourly footfall near the stage, tenant queue lengths, basket size feedback, and the number of naming campaign entries. Repeat participation and steady off-peak traffic suggest durable engagement. Watch for simple operational fixes, like clearer wayfinding and sound checks, that keep families on-site longer.

When does the naming campaign run and how do shoppers join?

The campaign runs through January 12. Shoppers can submit names on-site via forms or QR, per mall instructions. Entries may be tied to small prizes, encouraging participation and repeat visits. Check in-mall signage or the official notices for exact entry points and rules.

Global Market Insights

December 28: Omiya Rakuun Revamps ‘Talking Tree’ to Boost Holiday Footfall

ByHuzaifa Zahoor December 27, 2025December 27, 2025

Omiya Rakuun relaunched its talking tree mascot on December 28 with three new bird characters and a naming campaign aimed at lifting retail foot traffic during Japan’s peak holiday period. The activation features hourly shows and prizes through January 12, designed to keep families on-site longer and spur impulse buys. For investors and operators in Saitama, this is a focused, low-friction strategy to boost dwell time and near-term tenant sales without deep discounting or heavy capex, while building repeat visits into early January.