Is the Qantas Boxing Day sale positive or negative for investors?

Both. It likely boosts passenger loads and extends the booking curve into 2026, improving demand visibility. The trade-off is near-term pressure on domestic yields and unit revenue. Watch how quickly pricing normalises after the promotion and whether competitor matching fades on major domestic routes.

How could domestic yields be affected in the coming weeks?

Domestic yields may soften while discounted inventory clears. If most incremental seats are sold at sale fares, unit revenue can dip. The recovery path depends on fare step-ups after the sale, capacity discipline on busy routes, and the pace of competitor price matching in January.

What should investors watch in 2026 bookings?

Focus on the mix. Stronger 2026 bookings help planning and loyalty monetisation, but margin hinges on fare quality. Look for higher-yield upsells, ancillaries per passenger, and later booking waves at better prices. Management guidance on forward loads and revenue quality will be key.

What is the near-term outlook for the Qantas share price?

Technicals show mild momentum, with RSI near 61 and resistance around A$10.36. Support sits near the 50-day moving average at about A$10.05. A consolidation between these levels is likely short term. A clean breakout above resistance would open the A$10.60 to A$11 area.

When is the next key company event for Qantas?

The next earnings release is scheduled for 19 February 2026. Investors should watch guidance on domestic yields, unit revenue trends, and the quality of 2026 bookings, plus any commentary on capacity plans, loyalty revenue, and the trajectory of post-sale fare resets.

Global Market Insights

QAN.AX Stock Today December 28: Fare War Pressures Yields, 2026 Bookings Rise

ByHuzaifa Zahoor December 28, 2025December 28, 2025

The Qantas Boxing Day sale is driving steep discounts across Australian routes, and the market is reacting. For investors, the trade-off is clear: domestic yields may soften near term while early deals pull forward 2026 bookings, improving demand visibility. Shares of QAN.AX recently traded near A$10.28, down 0.77% on the session, with a A$10.23 to A$10.33 range. We assess how lower fares could affect unit revenue, what stronger forward sales mean for cash flow timing, and the setup for the Qantas share price.