NKE Stock Today: Tim Cook’s $3M Buy Lifts Turnaround Bets – December 28
Nike stock is in focus after Apple CEO and Nike board member Tim Cook bought 50,000 shares for about $3 million, roughly doubling his direct stake to 105,480. Shares of NKE jumped about 5% on the headline, boosting confidence in CEO Elliott Hill’s “Win Now” turnaround. For investors in Germany, the move is a notable insider buying signal and a timely chance to reassess the brand’s path after soft Q2 results and China demand worries. Below, we unpack the plan, the numbers, and practical next steps.
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