Why is GiFi Switzerland exiting the market?

Management faces tight margins as shoppers shift to lower prices from discounters and online platforms. Operating costs in Switzerland make matching those prices hard without scale. The decision accelerates consolidation, with a partial transfer to Maxi Bazar and closures at weaker sites to protect cash and focus on stronger locations.

Which regions are most affected by the closures?

French-speaking western Switzerland is most exposed, with multiple stores slated to close by end-February. The final list depends on lease terms and site quality. Local reports indicate staff consultations and social plans are in progress, and some stores transfer to Maxi Bazar while others close permanently.

What does the Maxi Bazar takeover include?

The Maxi Bazar takeover involves keeping a selection of stronger sites, consolidating assortments, and improving purchasing and logistics density. It aims to lift sales per square metre and reduce markdowns. Overlap is trimmed, while retained locations get clearer pricing and faster turns. Details on exact sites continue to emerge locally.

How does Action Switzerland expansion affect rivals?

Action’s low-price, fast-changing mix lifts shopper expectations and pulls traffic from mid-tier discounters. Rivals feel pressure to promote more, which hurts margins if costs stay high. The effect is strongest in non-food impulse categories, where frequent novelty and sharp prices drive repeat visits and bigger baskets.

Global Market Insights

GiFi exits Switzerland; Maxi Bazar to close 18 stores — December 28

ByHuzaifa Zahoor December 28, 2025December 28, 2025

GiFi Switzerland will exit the market after a partial transfer of sites to Maxi Bazar, with 18 of 32 stores set to close by end-February and about 100 jobs affected. Romandie bears the brunt. The move reflects intense price pressure from Action and online rivals like Temu. For investors in Switzerland, this signals a tougher outlook for value retail margins and potential vacancies in retail parks. We explain the closures, the Maxi Bazar takeover, and what signals to track next.