Is Japan’s New Year menu a near-term catalyst for SBUX stock today?

It can be. Seasonal matcha and tea items launched on December 26 align with Japan’s holiday peak, which often lifts traffic. If stores execute well and supply holds, attach rates on premium drinks may support comps. Investors should watch for management comments on Japan demand and digital mix during the next earnings call.

How might the Mobile Order & Pay eTicket affect comparable sales in Japan?

The eTicket can increase frequency by rewarding app users and reducing wait times. Pre-orders improve throughput and order accuracy, limiting walkaways. If the campaign pulls forward demand into January and raises add-on purchases, comps could benefit. The key is whether repeat behavior persists after the promotion ends.

What levels are traders watching for SBUX stock today?

Near term, the Bollinger middle band around 85.36 and the 50-day average at 84.83 are important. A sustained move above those could target the upper band near 88.6. On weakness, the lower band at 82.15 is the first support. ATR near 2.11 suggests sizing positions conservatively.

What should Japan investors monitor before earnings?

Focus on seasonal demand durability through mid-January, Mobile Order & Pay engagement, and premium drink mix. On results day, look for guidance on international comps, Japan digital adoption, and promotional efficiency. Also note analyst targets, with a median of $101.50, to gauge how new information may shift sentiment on valuation.

Global Market Insights

SBUX Stock Today: Japan New Year menu, mobile promo buzz – January 01

ByHuzaifa Zahoor January 1, 2026January 1, 2026

SBUX stock today is in focus for Japan-based investors as Starbucks Japan launched a green tea-led New Year lineup and a Mobile Order & Pay eTicket campaign on December 26. These timely offers can lift store traffic and ticket size during the holiday period. With shares at $84.21 and earnings on January 27 (UTC), we are watching Japan trends for early read-throughs on comparable sales, digital mix, and margin. Below, we break down the potential impact, key levels, and what to monitor next.