What exactly happened in the Akay Diamonds and TraxNYC case?

Reports say a filmed confrontation between TraxNYC’s Maksud Agadjani and staff tied to Akay Diamonds escalated into a street fight, with assault charges later reported for two brothers and fraud claims over a gold bracelet. Video spread quickly, creating reputational and legal risks for those involved.

Could a similar incident lead to charges in Australia?

Yes. Police can pursue assault charges under state or territory laws if violence occurs. Video can serve as evidence. Separate to criminal issues, misleading claims about jewellery quality can trigger remedies under the Australian Consumer Law and possible action by Fair Trading or the ACCC.

How can jewellers reduce fraud disputes and chargebacks?

Use plain invoices, independent assay or grading certificates, and detailed descriptions. Get signed acknowledgments, keep high-quality photos and CCTV, and publish a clear returns policy. Offer quick third-party tests for contested items and a written dispute pathway. These steps lower confusion and support fair outcomes.

What should investors monitor after viral allegations hit a retailer?

Track weekly complaints, refunds, and chargeback rates, plus social sentiment and insurance costs. Review crisis response times, staff training records, and documentation quality. Ask for independent appraisals on high-value items and test random transactions for accuracy to gauge operational risk and governance strength.

Law and Government

January 04: Akay Diamonds–TraxNYC Brawl Leads to Assault Charges

ByHuzaifa Zahoor January 3, 2026January 3, 2026

Akay Diamonds is under scrutiny after a filmed clash with TraxNYC in Manhattan’s Diamond District led to assault charges against two brothers tied to the store and public jewelry fraud allegations over a misrepresented gold bracelet. For Australia, the case shows how a single viral video can wipe trust from independent retailers and trigger legal exposure. We outline the reported facts, the relevant Australian law, and clear steps investors and store owners can take now.